Application

Lead, Conversion Rate Optimization

  • Location: Charlotte, North Carolina
  • Type: Direct Hire
  • Job #8434

Lead, Conversion Rate Optimization
Talento has partnered with an organization that manages a large portfolio of companies across the United States on a search for a Lead CRO who will be responsible for the overall strategy, build, optimization, and reporting of their CRO activities across all sites. This individual should thrive in a start up environment and have the ability to make data-driven decisions and implement growth strategies based on establishing efficiency at scale. 

Requirements

  • 7+ years of progressive experience working in a Marketing role with a focus in CRO 
  • Advanced AB testing experience: creative, geographical, and demographical testing 
  • Intermediate front end development experience with HRML & CSS (JavaScript a plus) 
  • Strong data analytics experience leveraging platforms (Meta, Display, Native, etc)
  • Basic knowledge of wireframing to convey design ideas and collaborate with design team 
  • Good communication skills, able to build relationships and manage projects / programs with internal and external stakeholders 

Responsibilities

  • Use research methods to understand and advise customers' goals, needs, and overall behaviors by utilizing a mixture of qualitative and quantitative research 
  • Utilize insights from research to create hypotheses and write experiments plans, determine valuable metrics, and design meaningful tests that add value and insights
  • Run experiments with the intent to better understand customers behavior
  • Work closely with marketing, product, design, IT, and stakeholders 
  • Create landing pages in Shopify and run A/B tests with various marketing channels

About Talento HC:
Talento Human Capital provides talent and organizational solutions enabling businesses to evolve beyond tactical human resources management. Our footprint spans across the U.S., South America, and Asia.

Our organization continues to thrive through our ongoing commitment to building an inclusive and diverse workforce from different backgrounds, perspectives, and skills. Talento Human Capital is an equal opportunity employer, and people are at the center of what we do!

People + Passion + Perseverance = Progress
 

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