Manager, Digital Media

  • Location: Hawthorne, New Jersey
  • Type: Direct Hire
  • Job #8043

Manager – Digital Media
Health & Wellness / Personal Care Products Company Westchester County, N.Y. (Hybrid)

Talento has partnered with a Health & Wellness / Personal Care Products Company to find a Manager, Digital Media who will be responsible for developing, implementing, analyzing, reporting and optimizing the paid digital media plans in the US and Canada. This analytical leader will leverage multiple digital channels including paid search (e.g. Google, Bing), programmatic display, social media (eg Meta, TikTok, Pinterest) to drive full funnel campaigns at scale. They will also partner with brand marketing and the DTC team to understand the target audiences, brand positioning and develop strategies and implement campaigns to increase conversion and sales.

Schedule: Hybrid 3 days a week in office

Essential Functions:

  • Develop, execute and optimize the brand(s) digital paid media strategies as part of the broader business growth strategy, including paid search, programmatic, paid social including testing and growing new, relevant digital channels
  • Partner with marketing team to develop holistic cross-channel marketing strategies to build a cohesive customer journey across paid, owned and earned channels
  • Collaborate with brand, product management, offer and creative teams to develop and test relevant ads and landing page content for various consumer segments. Conduct A/B testing as needed to optimize KPIs (eg CTR, Engagement, CVR)
  • Forecast performance and budget appropriately to deliver reliable results.
  • Leverage analytics tools and key insights to optimize plans and creative while driving near and long-term strategies
  • Develop and maintain productive relationships with internal and external stakeholders across the organization
  • Form a strong relationship with the internal content team, as well as manage and drive digital specific external creative agencies to ensure each campaign has required assets
  • Promote a positive environment to lead an effective team that is committed to achieving company goals
  • Stay relevant in digital innovations, competitive environment and overall macro trends
  • Maintain regular communication regarding KPIs and relevant learnings with executive leadership team and senior marketing executives
  • Other duties as assigned

Essential Knowledge, Skills & Abilities

  • Bachelor's degree in marketing, communications or related field, required
  • 5-8 years of digital media planning/buying experience, with extensive experience in paid social and programmatic, is required
  • Thorough understanding of Direct Response digital marketing, with expert knowledge of optimization tactics, and KPI management for online/digital media
  • Ample experience managing external agencies
  • Creative thinker with the ability and passion for understanding the customers needs and delivering them through the entire acquisition funnel
  • Deep understanding of both multi-touch attribution and A/B testing models and how to optimize channels for best results.
  • Thorough understanding of marketing technology (tools & tech) including analytic packages, DMP’s, Ad Servers, search platforms and data onboarding solutions. (Visual IQ experience a bonus)
  • Demonstrated experience developing cutting edge strategies and leading their cross-functional implementation through an organization
  • Strong analytical skills, intuitive grasp of data
  • Proficiency in MS Office – including Excel and PowerPoint
  • Outstanding communication skills – both written and spoke
  • Experience generating and executing new marketing ideas for all digital channels
  • Experience with forecasting and budgeting for marketing campaigns
About Talento HCM:

Talento Human Capital Management provides talent and organizational solutions enabling businesses to evolve beyond tactical human resources management. Our footprint spans across the U.S., South America, and Asia.

Our organization continues to thrive through our ongoing commitment to building an inclusive and diverse workforce from different backgrounds, perspectives, and skills. Talento Human Capital Management (HCM) is an equal opportunity employer, and people are at the center of what we do!

People + Passion + Perseverance = Progress

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