Role Snapshot
TalentoHC has been retained by a leading luxury fashion brand to identify a Director of Digital Marketing. This highly visible leadership role will be responsible for modernizing and scaling the organization's digital marketing capabilities while driving ecommerce growth, customer acquisition, customer retention, brand awareness, and long-term digital innovation.
Reporting directly to executive leadership, the Director will own digital marketing strategy, budget, performance, agency partnerships, marketing technology, and analytics while partnering cross-functionally to accelerate profitable growth. This individual will play a key role in shaping the future of the digital marketing organization by leveraging data, automation, AI, and emerging technologies to enhance customer experiences and marketing effectiveness.
About the Opportunity
Our client is an established luxury fashion brand with a global customer base and ambitious growth plans. As the business continues to invest in ecommerce, artificial intelligence, marketing technology, automation, and analytics, they are seeking a leader who can elevate and modernize their digital marketing organization.
This role offers significant executive visibility and the opportunity to influence digital strategy across performance marketing, SEO, organic and earned media, customer acquisition, lead generation, CRM, lifecycle marketing, and ecommerce optimization. Partnering closely with leaders across Ecommerce, Creative, Merchandising, Sales, Technology, and Customer Experience, the Director will develop integrated marketing strategies that strengthen brand awareness, increase revenue, and improve customer engagement.
Beyond leading day-to-day digital marketing initiatives, this individual will evaluate agency partnerships, optimize the marketing technology ecosystem, develop sophisticated attribution and reporting capabilities, and help shape the future structure and capabilities of the digital marketing organization.
Key Responsibilities
- Develop and execute an integrated digital marketing strategy supporting ecommerce growth, customer acquisition, retention, brand awareness, and long-term business objectives.
- Lead performance marketing across paid media while optimizing customer acquisition costs, return on ad spend, conversion rates, and overall marketing efficiency.
- Expand first-party customer acquisition through lead generation, email, SMS, personalization, and lifecycle marketing strategies.
- Develop strategies that strengthen SEO, organic visibility, earned media, and emerging AI-powered search experiences.
- Partner with Ecommerce leadership to improve website conversion, digital merchandising, and the overall online customer experience.
- Build executive dashboards, attribution models, forecasting capabilities, and performance reporting to support data-driven decision making.
- Evaluate and optimize the organization's marketing technology stack, including CRM, analytics, automation, personalization, and AI-powered marketing solutions.
- Assess agency partnerships, identify capability gaps, and recommend organizational improvements that support long-term digital growth.
- Manage the digital marketing budget and maximize return on marketing investments.
- Partner cross-functionally with Creative, Ecommerce, Merchandising, Sales, Technology, and Executive Leadership to drive integrated business results.
Qualifications
- 8+ years of progressive digital marketing leadership experience within luxury, fashion, beauty, lifestyle, ecommerce, or other premium consumer brands.
- Demonstrated success developing integrated digital marketing strategies that drive profitable ecommerce growth, customer acquisition, retention, and revenue.
- Deep expertise across performance marketing, SEO, organic and earned media, lead generation, CRM, lifecycle marketing, digital analytics, attribution, and marketing technology.
- Experience leveraging AI, automation, predictive analytics, and emerging marketing technologies to improve marketing performance and customer engagement.
- Strong understanding of ecommerce optimization, customer journey development, personalization, and digital merchandising best practices.
- Proven experience managing marketing budgets, agency relationships, and cross-functional initiatives while delivering measurable ROI.
- Strategic, collaborative leader with exceptional analytical, communication, and stakeholder management skills.
About TalentoHC
TalentoHC is a leading executive search and talent solutions firm specializing in Human Resources, Finance & Accounting, Technology, Sales & Marketing, Operations, Supply Chain, Engineering, Construction, and Executive Search. We partner with organizations across North America to identify exceptional leaders who drive business performance and long-term growth.
Equal Opportunity Employer
TalentoHC and our client are Equal Opportunity Employers committed to creating an inclusive workplace where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law.
