Title: Senior Paid Search Specialist
Location: On-Site, 5 Days – Los Angeles, CA
Employment Type: Full-Time
Compensation: $80,000/yr – $100,000/yr
About the Opportunity
TalentoHC is partnering with a leading organization seeking a Senior Paid Search Specialist to own the strategy, execution, and optimization of paid search campaigns across Google and Microsoft platforms. This is a hands-on, in-platform role at the intersection of data, strategy, and creative testing — directly responsible for driving customer acquisition and revenue growth through meaningful media budgets. The ideal candidate is passionate about performance marketing, thrives on turning data into actionable strategy, and has a track record of delivering measurable results across paid search and performance media channels.
Key Responsibilities
- Develop and execute paid search and Performance Max (PMax) strategies aligned with business growth goals
- Manage campaigns across Google Search, Performance Max, Shopping, YouTube, and Microsoft Ads
- Optimize audience targeting, bidding strategies, creative assets, and landing page experiences to improve
- performance
- Monitor and analyze campaign results, identifying opportunities to improve ROAS, lead quality, and customer
- acquisition
- Design and execute A/B and multivariate testing initiatives to continuously improve campaign effectiveness
- Partner with analytics, CRM, content, and SEO teams to leverage customer insights and attribution data
- Present performance insights and strategic recommendations to marketing leadership
- Own meaningful media budgets with accountability for qualified leads, bookings, and revenue
- Manage conversion tracking and offline conversion integration
- Stay ahead of industry trends, platform updates, and emerging opportunities within the paid media landscape
Qualifications
- 4+ years of paid search or performance marketing experience, in-house or agency-side
- Strong hands-on experience with Google Ads, Performance Max, and Google Analytics (GA4)
- Analytical mindset with the ability to translate data into clear, actionable insights
- Advanced Excel and reporting skills
- Strong communication, presentation, and stakeholder management abilities
- Passion for testing, optimization, and continuous learning
Nice to Have
- Experience managing Google Shopping campaigns and feed management platforms such as Feedonomics,
- Productsup, or GoDataFeed
- Experience with attribution modeling, customer lifetime value analysis, or advanced audience segmentation
- Google Ads or Microsoft Advertising certifications
- Background in travel, hospitality, or luxury brand marketing
About TalentoHC
Build Your Best Team Yet
Executive Search | Talent Strategy | Human Capital Consulting
TalentoHC is a global executive search and human capital consulting firm helping organizations build high-performing
leadership teams that drive growth and transformation. The firm partners with companies across industries including
technology, aviation, hospitality, media, and professional services to identify and place senior leaders who shape
organizational strategy. Through a human capital-centric approach, TalentoHC supports organizations navigating
leadership change, strengthening talent strategy, and building teams capable of delivering long-term enterprise value.
Equal Opportunity Employer
TalentoHC is an equal opportunity employer committed to fostering an inclusive workplace that values diverse
backgrounds, perspectives, and experiences. All qualified applicants will receive consideration for employment without
regard to legally protected characteristics.
