Brand Marketing Manager
Position Overview: We are seeking a dynamic and strategic Brand Marketing Manager to join a fast growing multi-unit retailer expanding through acquisition. This role is critical in maintaining our local business feel while leveraging the advantages of our corporate scale. The Brand Marketing Manager will be responsible for marketing strategies at a local market level, this includes digital, CRM, email campaigns, loyalty program, corporate partnerships, sponsorships, social media, and community engagement. This position plays a pivotal role in integrating new acquisitions and ensuring a seamless transition to the local brand.
Key Responsibilities:
- CRM Marketing: Utilize corporate digital marketing and CRM tools, customizing messaging and promotions to fit local market needs.
- Digital Marketing: Drive targeted marketing campaigns across PPC, SEO, SEM, email, CRM and social.
- Local Community Outreach: Develop and implement local marketing strategies to engage the community and build strong relationships.
- Corporate Partnerships: Identify and manage local corporate partnerships to enhance brand visibility and community involvement.
- Social Media Management: Oversee and create content for local social media channels, ensuring consistent and engaging communication with the audience.
- Mass Media Campaigns: Implement and adapt mass media campaigns to resonate with the local audience.
- Integration of New Acquisitions: Lead the integration of newly acquired shops into the local brand, ensuring a smooth transition and maintaining brand standards.
- Our brands are highly acquisitive, with frequent M&A activity. The Brand Marketing Manager supports this activity by improving the performance of acquired shops during the integration process. This role requires a growth mindset, viewing M&A as an exciting opportunity rather than a daunting challenge. The successful candidate will help new acquisitions adapt to our marketing strategies and ensure they seamlessly fit into the Straightaway family, enhancing overall brand cohesion and success.
- Collaboration and Best Practices: Work closely with other local brand managers to share best practices and drive overall business improvement.
- Customer and Associate Engagement: Foster a positive experience for both customers and associates, ensuring high levels of satisfaction and retention.
- Promotion Awareness and Activation: Work with shops to ensure awareness and excitement about promotions or marketing activities. Ensure seamless activation between marketing and operations, integrating local insights and feedback to improve effectiveness.
- Loyalty program and pricing strategy
Qualifications:
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience: 3-5 years of experience in brand management, marketing, or a related role, preferably in the automotive or retail industry.
- Skills:
- Strong strategic thinking and problem-solving skills.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing, social media, and CRM tools.
- Ability to work independently and collaboratively in a fast-paced environment.
- Creative mindset with the ability to develop innovative marketing strategies.
- Experience with community engagement and corporate partnerships.
Talento Human Capital Management is an equal opportunity employer, people are at the centre of what we do! Our organization continues to thrive through our ongoing commitment to building an inclusive and diverse workforce from different backgrounds and perspectives.
People + Passion + Perseverance = Progress.
About Talento:
Talento Human Capital Management provides talent and organizational solutions enabling businesses to evolve beyond tactical human resources management. Our footprint spans across the US, Latin America and Asia.
