Marketing Manager
Garden City, New York (Office Based)
Consumer Product Durables
Reports to: CEO
Talento has partnered with one of North America’s leading vertically integrated manufacturer of sexual wellness products. We are looking for a dynamic and experienced Marketing Manager to lead our marketing efforts. This role requires a blend of creativity, analytical prowess, and a process-oriented mindset. The ideal candidate will be passionate about leveraging AI, automation, and data analytics to drive marketing strategies and will be adept at working in a fast-paced, design-centric environment.
Key Responsibilities:
1. Strategic Planning: Develop and implement comprehensive marketing strategies that align with our business goals, focusing on both D2C and B2B channels.
2. Data-Driven Marketing: Utilize AI and data analytics to understand market trends, consumer behavior, and campaign performance, translating insights into actionable strategies.
3. Mar Tech: you are at the forefront of using marketing automation and other tech such as Ai, etc. to market optimally and efficiently
4. Brand Management: Ensure consistent brand messaging across all channels, maintaining our reputation as a leader in design and innovation.
5. Digital Marketing Excellence: Oversee digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising.
6. Team Leadership: Design and build your team. Lead and mentor them, fostering a culture of creativity, innovation, and accountability.
7. Process Optimization: Streamline marketing processes through automation and efficient workflow management, ensuring a balance between creativity and operational efficiency.
8. Collaboration and Coordination: Work closely with product development, sales, and other departments to ensure cohesive strategies and messaging.
9. Budget Management: Efficiently manage the marketing budget, ensuring optimal allocation of resources for maximum impact.
10. Innovative Campaigns: Conceptualize and execute compelling marketing campaigns that resonate with our diverse audience and reinforce our position as a market innovator.
Qualifications:
1. Bachelor’s degree in Marketing, Business, or related field; Master’s preferred.
2. Minimum of 5 years of marketing experience, preferably in a consumer products environment.
3. Proven track record in digital marketing, data analytics, and leveraging AI in marketing strategies.
4. Jira power user or similar tool to manage your projects
5. Strong leadership skills with experience managing a team.
6. Excellent communication and interpersonal skills.
7. Proficient in marketing automation tools and CRM software.
8. Deep understanding of the design and creative process.
9. Ability to work in a fast-paced and deadline-driven environment.
10. Passionate about product innovation and design.
What We Offer:
• Competitive salary and benefits package.
• An opportunity to be a part of a rapidly growing brand that values innovation and design.
• A dynamic and inclusive work environment.
• Opportunities for professional growth and development.
About TalentoHC:
Talento Human Capital is a high-growth talent and organizational solutions firm. Founded in 2017, Talento has supported 65+ enterprises, middle-market, and startup organizations across 15 countries. We believe people are the most important asset on the balance sheet.
People + Passion + Perseverance = Progress
Talento Human Capital is an equal opportunity employer.
