The Evolving Role of the CMO in 2026: Why Marketing Leaders Must Own Digital, eCommerce & Loyalty
by Katie Ganz | Jan 26, 2026 | Featured, Industry Deep Dive, Executive Briefing, Inside the Boardroom
The CMO’s Role Is No Longer Optional. It Is Mission-Critical. The evolving role of the CMO is reshaping the executive hierarchy. Once viewed primarily as brand stewards and campaign leaders, today’s CMOs are expected to operate as true growth executives. They are...