SEO Manager
Talento has partnered with an organization with a large portfolio of companies on a search for an SEO Manager. As the SEO Manager, you will be responsible for developing and implementing a comprehensive SEO strategy to enhance the online visibility and search rankings of our local businesses. Your role will involve conducting thorough local SEO audits, performing detailed keyword research, and optimizing website content, structure, and performance to drive organic traffic. You will build local SEO pages based on high-volume keywords across all division websites and automate repetitive tasks to support the channel. Leveraging AI for content creation while avoiding negative penalties, you will streamline the page creation process using internal or third-party solutions.
Responsibilities
- Design and execute a robust SEO plan, including local SEO, to boost online visibility and improve search rankings across our entire portfolio.
- Perform comprehensive audits and create actionable plans based on data-driven insights.
- Conduct in-depth keyword analysis to identify high-value head, mid, long-tail, and local search terms.
- Enhance website content, structure, and performance to elevate search engine rankings and increase organic traffic.
- Develop local SEO pages targeting high-volume keywords across all divisional websites.
- Implement automation solutions to streamline repetitive tasks and support the SEO channel.
- Utilize AI for content generation while ensuring compliance with search engine guidelines.
- Employ internal or third-party tools to simplify the page creation process.
- Manage the budget, strategy, and direction for the SEO initiatives.
- Optimize local directory listings on platforms like GBP using Yext.
- Collaborate with third-party agencies to apply their strategies across all divisional websites.
- Communicate complex SEO concepts clearly and concisely for easy understanding.
- Possess a strong understanding of data and analytics from web analytics platforms to produce actionable reports and insights.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 7+ years of progressive experience focused in SEO.
- Experience in direct response, lead gen companies.
- Proven track record of developing and implementing successful SEO strategies at local level.
- Experience working with third-party SEO tools and platforms (Yext, Google Analytics, etc)
- Strong understanding of web analytics, data analysis, and reporting tools.
- Knowledge of HTML, CSS, and JavaScript as they relate to SEO.
- Familiarity with AI and automation tools for SEO tasks.
- Experience optimizing website content, structure, and performance for SEO.
- Experience managing vendors and stakeholders.
