Brand Manager – Food Industry
Los Angeles, California
Hybrid role
Los Angeles, California
Hybrid role
Talento has partnered with an amazing Company in the Food Industry to find a great Brand Manager. This role will serve as a key team member who will report to the Marketing Director and will be focused on supporting the brand while owning and driving several sub-brands. The Brand Manager will be responsible for assisting in the planning, development, and implementation of marketing strategy, communications, innovation, renovation, and management to exceed stated volume and profit objectives.
Responsibilities
- Responsible for assisting in the planning, development, and implementation of marketing strategy, communications, innovation, renovation, and management to exceed stated volume and profit objectives.
- Pulls and analyzes IRI data to garner actionable insights.
- Oversees and understands brand budget and levers.
- Performs ROI on tactics to understand how to invest in the future.
- Reviews brand P&Ls and recommends actions.
- With a deep knowledge of the business and a results-driven mindset, segments, and competitive landscape, the Brand Manager will leverage consumer, marketplace, and customer insights and trends to support the Marketing Director in driving strategy and plans.
- Links consumer, competitive & cultural insights to drive actionable opportunities and subsequently articulates a relevant plan of action.
- Draws connections between facts, ideas, and situations and makes strong recommendations.
- Identifies & links consumer, category & brand insights from data & observation across multiple data sets to explain and identify brand opportunities.
- Clearly articulates brand equity and positioning relative to consumer and cultural insights.
- Applies core marketing frameworks to set a brand strategy.
- Pieces together insights & trends to identify patterns and build hypotheses for new product opportunities.
- Develops winning ideas and knows how to move from insights into product ideas.
- Leads and motivates cross-functional teams through commercialization or NPD process.
- Ensures and is accountable for projects to meet deadlines.
- Initiative & People Leadership. Coaches and acts as a resource for junior team member(s)
- Leads marketing efforts for assigned brands/products as well as supports the planning and execution of short-and long-term marketing plans.
- Collaborates with and influences cross-functional teams in project management activities to ensure the delivery of profitable new products and renovation of existing products that meet consumer and customer needs.
Qualifications and Requirements
- Bachelor's degree required; MBA strongly preferred.
- Minimum 3-5 years of brand management experience within the CPG industry (food strongly preferred)
- Experience with IRI or Nielsen data pulling, analysis, and forming actionable insights to drive the business and identify gaps and opportunities.
- Experience leading innovation commercialization projects from insight to launch.
- Experience leading agencies to develop buzz-worthy marketing campaigns.
- Experience partnering with FP&A to build and assess product P&Ls.
- Exceptional analytical and project management skills.
- Strong history of acting with accountability and with urgency.
- Excellent attention to detail, planning, and organizational skills.
- Self-motivated, uses creative problem-solving skills with an entrepreneurial spirit to resolve business issues/opportunities and thrives in an environment with minimal structure and processes.
- Demonstrated success in building solid working partnerships across functional groups and in managing teams on key projects against established deadlines.
- Strong interpersonal and communication skills (both verbal and written).
Salary range 110-120K plus 10% Bonus
About Talento HCM:
Talento Human Capital Management provides talent and organizational solutions enabling businesses to evolve beyond tactical human resources management. Our footprint spans across the U.S., South America, and Asia. Our organization continues to thrive through our ongoing commitment to building an inclusive and diverse workforce from different backgrounds, perspectives, and skills. Talento Human Capital Management (HCM) is an equal opportunity employer, and people are at the center of what we do!
People + Passion + Perseverance = Progress
